"We Can Do This" COVID-19 Public Education Campaign

At the height of the COVID-19 pandemic, I contributed to a national public health campaign developed by CMRignite in partnership with Fors Marsh and the U.S. Department of Health and Human Services. The campaign aimed to build confidence in COVID-19 vaccines and promote mask-wearing, social distancing, and booster vaccinations, with a particular focus on reaching the African American community.

Using research-driven insights, I helped translate complex health information into clear, accessible, and engaging visuals. My work supported a multi-channel campaign designed to connect with diverse audiences and make critical health information easy to understand and act on.

The campaign generated more than 30 billion impressions across media channels and reached 95.5% of U.S. adults between April and September 2021. The campaign also contributed to increased uptake of initial vaccinations and booster shots nationwide.